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businessplan
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Foreword on business plan
Idea, structured vision, market knowledge and will are the remarkable features of a modern entrepreneur. But only if he writes down the business plan with the “sharp pencil” as his company concept. The business plan is a duty for a successful start of the own enterprise. In the end the document “business plan” is the visiting card of the company founder.
A plausible concept is necessary. The lasting effect of the business model has to be conclusively proved for the next three until five years. On the one hand the founder is forced to stay very realistic in the planning of his vision. On the other hand thereby he gains his most important planning method for the future, in order to adapt to the always changing market conditions. A real entrepreneur is flexible. If the end of a dead end is in sight the origin business model can be replaced by a new one. A business plan never is absolutely finished.
Meaningful figures urgently belong to the business plan. Nevertheless it becomes more and more important that the emotional background and the enterprise of the founder will be presented too. Professional management consultants can make a routine presentation of a concept. But to convince a potential investor there is a certain ghost writer talent necessary. Otherwise the actual idea will be presented dispassionately and can fade very quickly. Therefore it could be in search of a business angel or a vc investor an essential success factor if the future entrepreneur carefully chooses between the management consultants.
And do not forget that the summary will be drawn up at the end. It must correspond to a successful introduction of a good book. The style and presentation serve here during the first minutes of reading already to sell the team, the belief in the own idea and its realisation in your future enterprise. Appropriate language creates conviction if it is pulled positively and piquantly like a thread through the whole business plan .
sample business plan format
1. Management summary (executive summary/summary)
2. Business idea of the enterprise (company and industry)
2.1 Legal form
2.2 Owner/management
2.2.1 Organisation management
2.2.2 Key persons and their tasks
2.3 Hitherto success
3. Service
3.1 Basic business idea
3.2 Innovation
4. Market and competiton
4.1 Customers
4.2 Competitors
4.3 KKV (comparative advantage towards potential competitors
4.4 Location
5. Marketing
5.1 Information and situation analysis
5.2 Target and strategy planning
5.3 Branding
5.4 Planning of measures
6. Chances and risks
7. Development plan
8. Overall schedule
9. Financial statements and projections
10. Appendix
There is no exact pattern for the formulation of a business plan. You can find some interesting examples from the Anglo-American area under www.businessplans.org. However, it should contain between 20 until 40 pages.
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