| J |
| Java | is a compiled language (non ASCII, you can't read it) that is used for creating standalone programs. Java is used in many web applications because small Java programs can often run on different operating systems without changes. Most recently, Java has been used to program everything from TV set-top boxes to smart cards. |
| JavaScript | is an interpreted language (you can read and "borrow" it) that is embedded in webpages and executed by a javascript compliant web browser. JavaScript can add animation, form verification and simple shopping carts to web pages. JavaScript is often used to control other features on web pages such as dynamic menus, Java applications, and sound. |
| JPEG | Joint Photographic Experts Group. A graphical format that particularly well suited to photographs and 3-D images where there is a continuous range of colors or shades. (See also GIF). |
| L |
| Lead | Lead is the complete contact address of a user he indicates within the scope of a sweepstake, a survey or a general feedback. See also CPL. |
| Linking | A hyperlink from one Web page jumps the viewer, when clicked, to another page anywhere on the Web. Links are an effective marketing method for generating more traffic to your site by trading and or buying hyperlinks from other Websites. Links also provide a valuable service to your visitors by pointing them to other relevant online resources. |
| Listserv | An automated mailing list distribution system. |
| Lurking | Listening in to the discussion on a Usenet newsgroup without contributing to the discussion. Lurking is encouraged for beginning users so that they can get acquainted with the form, style, tone and content of the list. |
| M |
| Mailbox | Electronic mailbox in which e-mails received are collected and stored in the cache for further editing. |
| Mailing Lists | An electronic group discussion specific to a topic or an interest carried out with email messages. All subscribers to a mailing list receive all copies of all messages sent to that list. Invites participation from subscribers but usually has guidelines for posting. |
| Meta Tags | The HTML codes that contain information about the content of a Web page and Website. Meta Tags are frequently used to enhance the display and effectiveness of search engine listings. |
| Moderator | A person, or small group of people who manage some subset of mailing lists and Usenet newsgroups. Moderators are responsible for determining which email submissions are passed onto a list. |
| Mousetrapping | A not-so-ethical technique that forces a user to remain on a specific Web site by not allowing the user to leave the site. The user suddenly loses control of their browser and no matter what action is taken to leave the site, i.e. closing the window, clicking the Back button, the user is trapped. The site will reopen itself in another browser window, or when another window is open, the URL is automatically there. |
| MP3 | MP3 is an increasingly popular way to store audio in electronic format. The MP3 format compresses audio files in such a way that the file size is relatively small, but the song sounds near perfect. You can identify MP3 files because they end in the ".mp3" extension. Typically 1 MB is equal to one minute of music or several minutes for spoken word/audiobooks. MP3 is big news and a controversial technology within the music industry because it allows musicians to distribute their music directly over the Internet, bypassing record companies. For more information, check out the site below http://www.mp3.com |
| MPEG | Moving Picture Experts Group. A format used on the Web for video and audio files. Compression techniques are used that enable the files to be transmitted across the Internet significantly quicker than most other audio and video files. |
| N |
| Navigation | Moving of a visitor on the pages of a Web site. A simple navigation is necessary in order to provide the interested persons quickly with the searched information. The more complex the structure of a Website is the more visitors break up their visit earlier. |
| Netiquette | The informal rules of conduct for Internet users. Breaching these rules can result in highly disruptive aggressive behaviour or nasty messages (flames) being sent to your organization and through the Internet. |
| Newbie | Slang term for a user who is new to the Internet. This is not an insult, just a descriptor. |
| Newsgroups | Also known as a Usenet newsgroup, a newsgroup is a message board on the Internet where people can discuss topics of mutual interest. Whatever your interests may be, from Star Wars to international relations, you will most likely find a newsgroup with like minded people. Newsgroups are not delivered via email but are accessed through a newsreader included with most browser software packages. |
| O |
| Online Marketing mix | An extensive online marketing strategy is not based only on a successful promotion method for the Website but it tries to create an own unmistakable online mark by influencing the marketing variables product, price, position and promotion of the 4p-modells. |
| Online Media Buying | Placing banner ads on Websites is one of the most common forms of online media buying. There are other ways to buy space or visibility on the Web as well- such as sponsoring a newsgroup. |
| P |
| Page Views | Same as Impressions. |
| PDF | Adobe's Page Description Format. It is often used as a format which allows much more complete, controlled layout of a page and its graphics and text than conventional HTML. It requires a browser plug-in (such as Adobe Acrobat) to see a Web page in PDF format. |
| Pixel | One dot on a computer screen. Most computer monitors typically range from either 640 (pixels wide) by 480 (pixels high) to 1600 by 1200. |
| Plug-Ins | Software program additions that allow you to take advantage of new technologies and capabilities from your browser. You can frequently download plug-ins from the author's Website with their permission for free. |
| Protocol | A standard for the exchange of information. Different computers and operating systems and software are able to communicate with each other on the Internet because of the adoption of protocols. |
| Push | The technology that puts pre-selected content directly on your computer screen from the Internet without your need to search for it, such as local weather, news headlines, stock reports, and sports scores. |
| R |
| Rich Media | generally refers to Internet advertising or content that can include video, audio, fill-in forms, pull-down menus, and other files that are larger than traditional HTML-and-graphicbanners. Rich media has been a growing category of Web advertising content, but it's use has been hampered by bandwidth constraints. Most rich media advertising, particularly audio and video, require greater bandwidth to be effective. However, new technologies have been developed, most notably G2 by Real Networks, that allow audio and video to "stream" relatively smoothly even over a phone line using a 28.8K baud modem. |
