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entrepreneur checklist
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4. Market
The most important competitors and the competition products
should have to be analyzed and the results of this
analyze should have to be properly written down.
What are your most important competitors?
What are their goal markets and advantages?
Which potential competitors will go in the near future into the market?
The offered products and services must be asked at the market. The products must an investor or potential partners convince. (one more time: Is your product sexy?)
The market and the potential customers must therefore be included into all considerations from the beginning. If the buyer circle is sufficiently big, the product is sufficiently good, it lies in the trend.
The result of the analysis will often answer the above asked questions. The market is subject to a continuous change. What is today in demand, can be "out tomorrow “.
Therefore, you more frequently should repeat your analysis.
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