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entrepreneur checklist
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Short check list
Who is our target group?
Which demographic data describe the target group (private people: age, sex, household size, income; companies: data about the business size, number of employees, industry affiliation etc,
Which characteristics describes the target group?
How is the target group processed?
How do you reach the target group?
When and why does the customers buy your product?
Which of their needs do we actually satisfy?
How do need and demand behave by the target group
to each other? Which status the product takes in the preference structure of the target group?
Which meaning do rational purchase reasons play (price, care, customer service, quality, Security)
When and where is bought (geographical sales structure)?
Which consequences result from this analysis as well as temporal analysis?
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