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business in Europe tips
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business in Europe tips
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Many American companies erroneously believe that the United Kingdom is the best place to launch their European sales efforts or establish their European headquarters simply because English is the national language. But what they fail to realize is that success in the U.K. does not automatically mean success in Europe. The physical, monetary and cultural divide between the U.K. and the continent of Europe is significant and not easily overcome.
Additionally, in comparison to other countries such as Germany, Great Britain tends to have much greater competition, and prices are higher on nearly every type of good and service. The overall market is smaller and behind Germany technologically.
Start with Germany? Why not...
Today, many companies are realizing the best place to first gain a foothold in Europe is in Germany. Germany is located in the center of Europe and borders with ten other nations including the Netherlands, France and Switzerland. This makes Germany a very metropolitan and international nation. Germany is also the largest and most economically powerful country within the European Union.
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