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business in Europe tips
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business in Europe tips
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Over 35% of all American companies doing business in Germany can be called “very successful,” while 44% are at least “moderately successful.” In fact, almost 40% of U.S. German subsidiaries generate more than 10% of their company’s worldwide revenues in Germany.
Developing a Business in Europe
Despite the excellent upside potential of targeting Germany as a U.S. company’s entrée into Europe, success is not guaranteed. For a product or service to catch on, it must have “German appeal.” Working with a German business development firm is often the best way to ensure the business is launched in compliance with German laws, norms and culture and that the product is marketed properly so that it is ultimately well received by consumers. American business practices applied in combination with local German knowledge provide a significant competitive advantage in the German marketplace.
Good luck!
berlinstartup.de, Jens Hoffmann
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