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 research / germany

reasearch / Germany


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research / germany
With regard to current market situations in many cases competitive advantages can only be achieved if the assets of different partners are pooled. However, loosely coupled cooperations often do not lead to the desired end. This impression is basic in order to claim for collective strategies. The collective strategy implies strategic alignments of strategic business units of at least two single firms. In case of primary commodities even two firms are in most cases not enough in order to exert considerable power on the market. Therefore the notion of the so-called “industry market strategy” is useful in order to address the problems of firms in African countries. addresses the kind of inter-organizational relationships and distinguished between a small number constellation where only a few partners cooperate and a collective with many partners or simply the suppliers of an industry in total. The typical characteristics of primary commodities, the respective market structures as well as the usual market processes tend towards commensalistic partnerships. Agglomerations, such as cooperatives, are a typical response and very often go along with an efficient use of the coordination and risk management function.



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