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research / germany
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With
regard to current market situations in many cases competitive advantages can only be
achieved if the assets of different partners are pooled. However, loosely coupled
cooperations often do not lead to the desired end. This impression is basic in order to
claim for collective strategies. The collective strategy implies strategic alignments of
strategic business units of at least two single firms. In case of primary commodities even
two firms are in most cases not enough in order to exert considerable power on the
market. Therefore the notion of the so-called “industry market strategy” is useful in order
to address the problems of firms in African countries. addresses the kind of
inter-organizational relationships and distinguished between a small number constellation
where only a few partners cooperate and a collective with many partners or simply the
suppliers of an industry in total.
The typical characteristics of primary commodities, the respective market structures as
well as the usual market processes tend towards commensalistic partnerships.
Agglomerations, such as cooperatives, are a typical response and very often go along
with an efficient use of the coordination and risk management function.
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