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research / germany
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Venturing activities can take place in two different ways: the first one is about the
creation of new entities whereas the second one is about corporate venturing. Facing the
situation of firms in developing countries, both modes of venturing are relevant. In
particular for existing firms it makes sense to analyze the value chains they are in. One
lesson from German markets can be easily transferred to firms in Africa: In almost every
value chain there are bottlenecks and unsatisfied needs. It is up to entrepreneurial
activities to recognize these weaknesses and deficiencies. In most of the cases the
services rendered are not well fitting to the product infrastructure on markets.
Accordingly there is much room for developing new service offerings. Sometimes pure
innovations are required in order to find new ways how to conduct the business or parts
of it. Sometimes only modifications are required in order to respond to market’s needs.
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