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research / germany
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Finally the profitability model is to be derived. Based on the value proposition one can
derive estimated turnover data. The value-added architecture is useful in order to plan the
required processes and to derive the respective costs. By putting value proposition and
value-added architecture together, sales and costs can be identified and can represent the
basis in order to derive approximated earnings and profit opportunities.
Although the definition of new service business models primarily rests upon the
innovation and the market- making function, the definition of business models cannot take
place without the execution of the coordination function.
Entrepreneurship is, by far, more than management. It implies to go beyond the
boundaries of the current business and look out for promising opportunities for business
in the future.
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