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research / germany
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research / germany
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All in all, entrepreneurial spirit and entrepreneurial thinking is about anticipating what is
good for the target markets in 10 respectively 15 years. Furthermore it is to be anticipated
what the core competencies in the future will be looking like and how they can be
developed. Entrepreneurial action does not neglect the situation firms are currently in,
however entrepreneurship is always about ways in order to overcome an unsatisfying
situation. Based on this, these and many more concrete messages can be derived.
Accordingly this paper should only be regarded as a trigger for entrepreneurship.
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