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mobility in Thailand
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Germanystartup, Jens Hoffman - Asia Pacific
Theme: Trends and Mobile Business / Kingdom of Thailand
The special focus in this interview is on Bangkok and mobile handsets
So, lets start wit the basics about Thailand.
The population of Thailand is 66 million people population.
About 12 million live in Bangkok.
They speak one national language, they speak Thai.
Mobile penetration in Thailand is huge expected to reach 70%.
How exact those numbers are considering the high incidence of multiple handset and multiple SIM ownership, you never know.
Observing ICT and mobile use as well as local trends in brands, content and services it is easy to remark that Technology has such a large role here and with improving infrastructure, standard of living and technology in general.
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Online chances in Thailand
Google predicts online advertising here will grow from less than one per cent to around 10 per cent in the next years.
Online advertising in Thailand will increase dramatically, growing from less than one per cent of an industry worth a total of $2.4 billion (75.7 billion baht) to around 10 per cent of this.
This would see an explosion of spending on online and search-related advertising that would be worth an estimated $250 million (7.88 billion baht).
Marketers here should be allocating around 10 per cent of their budget for search ads and online ads, adding that in other markets, search remained the fastest-growing advertising medium in the world according to Jens Hoffmann, Germanystartup - Asia Pacific. Based on global market trends, Google believed online advertising would increase and move closer to 10 per cent, which was a more mature stage.
Even in developed markets, like Europe or the US, it's still growing in the 50 per cent plus range. So, when you look at Thailand, from the start that it is, up to $250 million, they've got a long way to go.
Part of that process would be education, part of it experimentation and part would be just time, Google continuing to see that, around all of Asia, often the search market share will go first, and then the advertising, and so we're working a lot on broadening the types of ads that we do, so we do rich media ads and gadget ads.
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Kontakt : webmaster
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